Fast mobile delivery
The website is technically quick and responsive, which supports browsing-heavy rental users.
SEO Case Study • Alfaris Service • Property rentals, apartments, and villa sales in Morocco
A recently taken-over real-estate and rental platform improved through technical cleanup, stronger content, cleaner structure, and better visibility signals.
Alfaris Service is a Morocco-focused website for apartment rentals and villa sales. We took over the project recently, so instead of relying only on long Google Search history, this case combines Jetpack and WordPress activity data with Ahrefs and PageSpeed evidence. The work followed the same practical system used on the other projects: improving the theme and page structure, strengthening on-page SEO, upgrading article quality, improving internal and external linking, and making the site faster and easier to navigate for users. The market is seasonal, so traffic naturally rises and falls depending on demand periods, but the technical and structural base is clearly stronger now.
97Mobile performance score
85Referring domains in Ahrefs
8.3KJetpack visitors shown in the long-range view
11KWatch / views metric shown in the long-range view
What we improved
- Improved on-page SEO, article structure, and content quality.
- Worked on the theme, page layout, and overall user-facing presentation.
- Improved internal linking and continued external-link support.
- Optimized performance so the site runs fast on mobile while staying fully responsive.
Case-study angle
This case is valuable because it shows how a recently taken-over website can still be presented professionally with the right proof mix: technical speed, third-party SEO signals, WordPress activity data, and a clear business-oriented content direction.
What this proves
Even when a site is newly taken over, it can still show strong execution through speed, structure, engagement signals, and authority growth
For hirers, this project demonstrates more than one skill at once: technical cleanup, design-aware implementation, SEO structure, content improvement, and practical work on business-focused pages in a seasonal market.
Seasonal market handling
The case shows work on a market where movement changes with demand cycles, not a flat traffic pattern.
Mixed-data proof
Because the takeover was recent, the page uses Jetpack, Ahrefs, and performance data together to show progress clearly.
Conversion-focused direction
The structure supports rental and property-intent pages rather than generic, unfocused content.
PageSpeed Proof
Mobile performance is strong, showing that the site is technically light and ready for real users
This screenshot is one of the most important proofs in the case. The site achieves a strong mobile performance score while maintaining full responsiveness and a cleaner user experience for a property and rental audience.
- Performance 97, Accessibility 100, and SEO 100 are visible in the report.
- Fast FCP, low blocking time, and stable layout support a good mobile experience.
- Useful for proving that design and speed were improved together, not separately.
Technical impact
In rental and real-estate websites, speed matters because users often browse many listings and need a smooth mobile experience.
Recent activity
Jetpack activity shows recent visitor and watch metrics moving across the last 28 days
Because the project was taken over recently, Jetpack and WordPress analytics help provide near-term evidence of user activity. The chart shows active daily movement rather than a dead or abandoned website state.
- 262 visitors and 313 watch/views are shown in the visible range.
- Daily movement is visible across the month rather than one isolated spike.
- Useful as a practical proof layer when long Search Console history is still limited.
Why this matters
For newer takeovers, platform-level activity data helps show that users are already interacting with the site while SEO work continues building.
Long-range activity
Longer-range Jetpack data shows the site has meaningful historical activity and not just a short recent bump
The all-time view adds stronger context. Instead of showing only one short chart, it helps demonstrate that the site already has an underlying activity base while the newer improvements are being layered on top.
- The visible long-range card shows around 8.3K visitors and 11K watch/views.
- This supports the idea that the site already has audience potential and real user movement.
- Useful for pairing current improvement work with broader platform history.
Context
A portfolio case becomes more convincing when it shows both recent execution and broader activity context.
Top content
Top-content data confirms that listings and rental pages are receiving meaningful attention
This block shows what users actually engage with. Instead of speaking in general terms, the screenshot supports the project’s focus on real estate, apartments, villas, and rental-oriented pages.
- Top viewed content includes property and rental pages.
- This helps prove that the content direction is aligned with business intent.
- Useful for hirers because it ties SEO and structure to actual user behavior.
Behavior proof
Seeing the actual pages users view makes the case far more concrete than a generic analytics chart alone.
Traffic sources
Referrer data shows that search and platform discovery are contributing to real visits
This screenshot helps broaden the story beyond one source. Search engines appear as the main driver, while other platforms such as ChatGPT, Facebook, and additional sources also appear in the visible list.
- Search engines dominate the visible referrer list.
- Other sources such as ChatGPT and Facebook appear as supporting discovery channels.
- Useful for proving that the website is reachable through more than one path.
Discovery signals
Referrer diversity is useful because it shows the site is discoverable and shareable beyond a single traffic source.
Geographic reach
Country data shows the site being viewed from Morocco first, with additional international visibility around it
This country view supports the market fit of the website. Morocco is the clear primary country, which matches the site focus, while other countries also appear as secondary interest sources.
- Morocco leads clearly in the visible country report.
- The United States, Spain, Italy, Turkey, Germany, France, Saudi Arabia, and others also appear.
- Useful for showing the site has relevance beyond only one tiny audience segment.
Audience fit
Country data helps show whether the audience matches the business focus. In this case, it does.
User actions
Outbound-click data shows real interaction with action-oriented links such as WhatsApp, maps, and social profiles
This is especially helpful for hirers because it hints at conversion intent. The visible clicks are not random. They show people moving from the website toward contact or action channels.
- WhatsApp is the strongest visible click destination in the screenshot.
- Maps, Facebook, Airbnb, Booking, X, and TripAdvisor also appear.
- Useful because it connects traffic and user behavior to real action paths.
Action value
For service and property websites, clicks to contact channels are often more meaningful than vanity pageview numbers alone.
Monthly rhythm
The month-and-year heatmap helps explain the seasonal rhythm of the project instead of hiding it
This project should not be presented as a flat always-growing chart. The market is seasonal, and this heatmap helps explain that clearly and honestly. Some periods are stronger than others, which is natural for this niche.
- The visible monthly heatmap shows stronger and weaker periods across the year.
- Useful for explaining traffic shifts in a realistic way.
- Adds business context to the case instead of pretending every month behaves the same.
Market reality
Seasonality is not a weakness when the structure, SEO, and user paths are being improved correctly.
Ahrefs overview
Ahrefs shows referring-domain growth, which supports the external SEO side of the work
This block adds third-party validation. Even if the site is still early in the new phase, the referring-domain growth visible in Ahrefs helps support the external authority story.
- 85 referring domains are visible in the Ahrefs overview.
- The count is shown as growing in the screenshot.
- Useful for proving that external SEO support is part of the project, not only on-site work.
Authority signal
A stronger backlink profile supports long-term trust and future visibility, especially in competitive service markets.
Growth trend
The long-range Ahrefs graph shows why the current phase matters: the project is being rebuilt on a more stable foundation
The graph adds a broader timeline view. Instead of focusing only on one moment, it shows historical movement and why current improvement work matters for the next phase.
- Referring-domain growth is visible over time.
- Organic traffic history shows movement rather than a dead property.
- Useful for giving the case a broader growth narrative.
Long-term view
This type of graph is valuable in a hiring context because it shows that the project is being managed with long-term visibility in mind.
Supporting evidence
Extra proof from WordPress activity, user paths, performance, and authority growth
These additional visuals help tell the full story: better speed, stronger pages, better SEO structure, meaningful contact behavior, and clearer market fit for a rental and property-focused website.
Top content focus
Viewed pages align with the business direction: rentals, apartments, villas, and property intent.
Real action paths
Outbound clicks show people moving toward WhatsApp, maps, and platforms that matter commercially.
Market geography
The country breakdown supports strong local fit with additional international interest.
Backlink support
Referring-domain growth helps validate the external SEO side of the work.
Seasonal visibility rhythm
The heatmap makes it easy to explain why some months naturally move more than others.
Selected value for hirers
This case shows practical work on a recently taken-over website in a seasonal property market.
It demonstrates technical improvement, better page experience, stronger content direction, cleaner SEO structure, better user-action paths, and growing authority signals — all presented honestly with the data sources available at this stage of the project.
- Speed and responsiveness improved
- Content and on-page SEO were strengthened
- Internal and external linking were improved
- User behavior now points more clearly toward action and contact
Case summary
Alfaris Service is a useful portfolio example because it proves that clean implementation and structured SEO work can be demonstrated even when the project is still early in the takeover phase and the niche itself is seasonal.