info@azzeddine-zeroual.com
Based in Turkey
AR / FR / EN / TR / DE / AM
AZZEDDINE PORTFOLIO
Download CV
SEO Case Study • Karimtour • Tourism and car-rental conversion project

From a mixed informational site to a cleaner conversion-focused travel platform with better structure, speed, and search visibility.

Karimtour is a tourism-oriented website that also includes car rental and service pages. The original problem was that the site contained too many general articles while the business needed the website to convert visitors into clients. We rebuilt the WordPress theme from scratch, repaired broken internal/media links after the hosting move, changed weak URL structures based on numbers and dates into cleaner post-title URLs, rewrote and optimized content, strengthened internal linking, and noindexed unrelated pages before planned removal.

380Clicks in Search Console (3 months)
35.1KImpressions in Search
192Referring domains in Ahrefs
99Fast desktop performance score

What was changed

  • Built a custom WordPress theme from scratch instead of patching an old structure.
  • Fixed broken image and internal-link issues caused by moving from another hosting setup.
  • Replaced number/date-style permalinks with cleaner post-title URLs.
  • Rewrote articles, improved on-page SEO, rebuilt internal linking, and noindexed unrelated content.

Important technical note

The current mobile LCP is affected by large personal images added later by the website owner. We recommended compression and lighter image handling. Even with that caveat, the site keeps strong speed, stability, and Core Web Vitals signals.

Project direction

A business website needs more than information — it needs structure that supports conversion

This case is useful because it shows a practical transformation: from scattered general content into a clearer tourism and car-rental platform that is easier to crawl, easier to use, and better aligned with business goals.

Custom rebuild

The site was redesigned with a custom-coded WordPress theme focused on speed, mobile usability, and cleaner presentation.

SEO cleanup

Weak or unrelated articles were noindexed first, then planned for removal after they fade safely from Google.

Conversion focus

Content and internal linking were reorganized around services, tourism intent, and car-rental opportunities.

Search Console

Three-month search visibility shows gradual improvement after the rebuild

This Search Console view is the primary proof that the site is gaining visibility after the cleanup and restructuring work. The site is still improving step by step, which fits the nature of a project that needed technical repair, URL changes, and content repositioning.

  • 380 clicks and 35.1K impressions in the shown three-month period.
  • Average CTR at 1.1% and average position around 20.
  • Useful as a high-level proof that the relaunch and cleanup are producing measurable search activity.
Why it matters

This is a realistic recovery and growth case: the value is in the structured work and the improving trend, not in presenting the site as a finished overnight success.

Keyword Alignment

Top queries show stronger alignment around car-rental and travel-intent searches

The query report helps demonstrate that the site is now attracting more relevant commercial and service-based search terms instead of staying limited to broad informational articles.

  • Queries include car-rental intent and tourism-related demand.
  • Shows that the SEO work is moving the site toward more useful traffic.
  • Supports the transition from general publishing to client-focused visibility.
Business value

For a business site, the quality of search intent matters as much as raw traffic.

Recent Content Performance

Recent content data highlights active pages that are already generating clicks

This Google widget gives a more readable view of which content pieces are currently performing. It is useful for hirers because it translates SEO work into visible page-level movement.

  • 149 clicks and 28.1K impressions in the visible recent-content view.
  • Car-rental pages appear among the strongest content entries.
  • Useful for connecting rewritten and optimized content with measurable results.
Content proof

This supports the claim that rewriting and internal linking were not theoretical tasks; they produced visible content-level traction.

Query Momentum

Leading queries confirm the direction toward service-focused search demand

This additional query snapshot reinforces the same story: users are finding the site through terms that can support actual business inquiries rather than only informational browsing.

  • The visible queries include car-rental and apartment/tourism terms.
  • Helpful as a compact proof layer for non-technical reviewers.
  • Shows the SEO direction is becoming more commercially useful.
Presentation value

A page like this should make the project understandable quickly, even for someone who does not use Search Console daily.

Audience Reach

Country distribution shows a Morocco-led audience with important travel markets around it

This geographic view helps explain the audience profile. Morocco remains the main market, while Turkey, Saudi Arabia, Egypt, and France appear as supporting traffic sources.

  • Morocco represents the leading share in the shown widget.
  • Turkey and Saudi Arabia appear as relevant secondary markets.
  • Useful for a tourism and car-rental project with regional travel demand.
Market fit

A tourism site can benefit from both local demand and travel-related international interest.

Index Cleanup

Noindex was used strategically for weak or unrelated content before deletion

Instead of deleting unrelated articles abruptly, the cleanup process uses noindex first. This allows Google to drop irrelevant pages gradually before final removal, reducing the risk of sudden negative impact.

  • 49 affected pages are visible in the noindex report.
  • Supports a careful cleanup strategy rather than aggressive deletion.
  • Useful for narrowing the site toward stronger business relevance.
Cleanup logic

This is an important SEO decision because removing low-value content should be controlled, not random.

Internal SEO Structure

Internal linking was rebuilt to support service pages and stronger crawl paths

This report supports the architecture side of the work. Internal links were reorganized after the rebuild to connect relevant pages and reduce the weakness caused by broken or outdated links.

  • 9,502 internal links are visible in the report.
  • The homepage and main destination/service pages receive strong internal reinforcement.
  • Useful proof that technical SEO included structure, not only content edits.
Structural importance

Internal linking is especially important after permalink changes and a theme rebuild.

Ahrefs Overview

Ahrefs confirms authority growth and a stronger referring-domain profile

This external tool screenshot adds credibility beyond Search Console. It shows Ahrefs recognizing referring domains and ongoing growth signals after the rebuild and SEO cleanup.

  • 192 referring domains are visible in the Ahrefs overview.
  • Domain Rating appears at 2 in the shown snapshot.
  • Useful as third-party support for the project’s authority profile.
External validation

Third-party SEO tools are not perfect, but they help support the story when they align with Search Console and technical proof.

Referring Domains

Referring-domain data adds off-page context to the technical recovery story

This view helps show that the site has backlink and referring-domain signals that can support future SEO growth when combined with better structure and cleaner content.

  • 192 domains are visible in the referring-domain view.
  • Several strong domains appear in the list.
  • Useful for showing that the project has authority signals worth organizing around.
Authority context

Authority signals are more valuable when the website structure and content quality are also improved.

Historical Trend

Historical Ahrefs movement gives context to the current recovery phase

This history chart helps explain that the project has had movement over time and that the current work is part of rebuilding and stabilizing the site for future growth.

  • The blue referring-domain trend shows authority development.
  • The orange traffic trend gives organic movement context.
  • Useful for explaining why the site needs a careful cleanup and growth strategy.
Context layer

Historical context makes the case more honest and avoids presenting SEO as a one-screenshot result.

Mobile Performance

Mobile performance is strong, with the main caveat being large owner-added images

The mobile performance score remains strong, but LCP is affected by large personal images added by the site owner. This was identified clearly and compression recommendations were made.

  • Mobile performance score shown at 94.
  • Total Blocking Time is 0 ms and CLS is 0, which indicates a stable interaction and layout profile.
  • The LCP issue is explained honestly as an image-weight problem, not a structural theme problem.
Honest diagnosis

This transparency is useful for hirers because it shows technical diagnosis, not just selective reporting.

Speed Proof

The custom theme can deliver excellent speed when media weight is controlled

This faster performance screenshot supports the technical quality of the custom build. It shows what the system can achieve when assets are controlled properly.

  • Performance score shown at 99 in the fast test.
  • Very low FCP, LCP, Speed Index, and CLS values are visible.
  • Useful for separating theme quality from later heavy image uploads.
Technical proof

A good SEO case should explain both the win and the constraint behind any remaining issue.

Core Web Vitals

Core Web Vitals are passed, showing that real-user experience remains healthy

This field-data view confirms that the site passes Core Web Vitals despite the LCP caveat linked to large images. It supports the overall quality of the mobile experience.

  • Core Web Vitals assessment is passed.
  • CLS is 0 and LCP appears within the passing range in the shown data.
  • Useful as real-user experience support alongside Lighthouse tests.
User experience proof

Passing field data is one of the strongest technical trust signals because it reflects real user conditions, not only lab testing.

Supporting evidence

Additional proof for the cleanup, linking, authority, and performance work

These supporting visuals reinforce the main case: ranking movement, link structure, noindex cleanup, Search impact milestones, and the technical quality of the custom WordPress rebuild.

Mobile URL quality

Shows no poor URLs and a healthy set of good mobile URLs, supporting the technical stability of the project.

Search milestone

The Google Search impact widget adds a simple proof layer for recent visibility progress.

Authority snapshot

Ahrefs adds off-platform credibility with referring-domain and organic visibility context.

Backlink context

Shows the referring-domain base that can support the site as the structure becomes cleaner.

Internal linking proof

Useful for showing that the site was reorganized around stronger crawl paths and service pages.

Passed CWV

Confirms that the real-user experience remains healthy despite the heavy-image LCP caveat.

Selected SEO value

A practical business-site transformation combining custom WordPress development, SEO cleanup, content rewriting, and performance diagnosis.

This case is strong because it combines technical recovery with business alignment: broken links and media were repaired, the theme was rebuilt from scratch, content was rewritten for SEO, weak pages were noindexed, and the site began improving gradually.

  • Custom WordPress theme from scratch
  • Broken media and internal links cleaned
  • Permalinks modernized from numbers/dates to titles
  • SEO content rewriting and internal linking improved
Contact MeView Portfolio

Case summary

The strongest part of this case is the combination of practical development and SEO execution. The site was not only optimized; it was rebuilt, cleaned, reorganized, and guided toward better business conversion.