URL quality stabilized
The report shows zero poor URLs and a set of good URLs, supporting the technical stability of the rebuilt site.
SEO Case Study • Asiyaha • Recovery, rebuild, and technical restoration
A full SEO and technical recovery project after a broken migration, damaged image structure, and outdated permalink architecture.
When we took over this project, the site had stopped after being hosted elsewhere and the owner only had a backup of the article content without the image folders. That meant image URLs were broken across the site. We rebuilt the visual layer, corrected links and media paths, changed dated permalinks into cleaner post-title URLs, removed or noindexed low-value pages, and developed a fully custom WordPress theme from scratch with strong mobile responsiveness and excellent speed.
380Clicks in Search Console (3 months)
35.1KImpressions in Search
20Average position
100Mobile performance score
What was solved
- Recovered a site with broken image references after the old hosting setup failed.
- Repaired media logic and updated links so content could be properly restored.
- Converted permalink structure from date-based URLs to cleaner post-title URLs.
- Built a custom WordPress theme from scratch with strong speed and mobile responsiveness.
What makes this case strong
This is not a simple ranking example. It is a recovery case that combines technical restoration, structural cleanup, media repair, theme development, and SEO consolidation into one coherent relaunch.
Project recovery logic
From broken assets and outdated structure to a stable, fast, and fully responsive publishing system
The value here comes from recovering a partially broken project, then rebuilding its technical foundation so the site can perform reliably again in Google and on mobile.
Media restoration
The original content backup did not include image folders, so image links had to be repaired and reworked at scale.
Structure correction
Old date-based permalinks were replaced with cleaner title-based URLs for a better and more maintainable information structure.
Custom theme development
The site was rebuilt on a custom-coded WordPress theme with strong speed, full mobile responsiveness, and cleaner content presentation.
Search Console
Three-month performance confirms that the rebuilt site is generating active search visibility
This primary Search Console graph is the main proof point for the case. After technical repair, theme replacement, and URL restructuring, the site shows measurable clicks and impressions in Google Search.
- 380 clicks and 35.1K impressions in the shown three-month view.
- Average CTR at 1.1% and average position of 20.
- Useful as the top-level business proof that the restored site is live and performing.
Why it matters
Recovery projects are strongest when they show visible search activity after the rebuild, not only technical claims.
Query Footprint
Top queries show a search profile connected to the site’s tourism and travel intent
This report helps show that Google is surfacing the site for real user queries. It also makes the case more concrete by moving from general visibility to actual keyword entry points.
- Query-level proof helps demonstrate that the restored content is indexable and discoverable.
- Top rows reveal live search demand around tourism and travel topics.
- Useful for hirers who want more than a single performance graph.
Search relevance
Query visibility is an important sign that content recovery translated into actual discoverability.
Page-Level Proof
Page-level data shows which restored and new pages are carrying search performance
The page report reveals where clicks and impressions are concentrated. It is especially useful here because it shows that multiple URLs contribute to visibility after the rebuild.
- Top pages contribute across more than one URL, which is healthier than relying on a single page.
- Supports the claim that the project is structurally usable after migration and cleanup.
- Useful for identifying which templates and page types deserve more reinforcement.
Operational insight
A recovered site becomes stronger when visibility is spread across a wider set of active pages.
Content Signals
Recent content performance adds a business-friendly layer to the case
This widget presents current search results in a simpler format, helping non-technical reviewers understand that recent content is receiving clicks and impressions.
- 257 clicks and 25.5K impressions in the visible recent content view.
- Shows which content pieces are currently attracting search attention.
- Useful for presenting progress in a more readable way.
Presentation value
This kind of summary view makes the project easier to evaluate quickly during hiring reviews.
Momentum
Trending-up content helps prove that the site is not static after the relaunch
The trending-up report highlights content entries with recent acceleration. For a rebuilt site, this adds an extra credibility layer because it shows fresh momentum rather than only recovered baseline traffic.
- Shows upward movement across selected pieces of content.
- Helps connect technical restoration with ongoing SEO performance.
- Useful for illustrating momentum after relaunch and cleanup.
Growth angle
Growth signals matter because they suggest the project is improving, not only surviving.
Supplementary Query View
Additional query widgets reinforce current discoverability
This extra query snapshot supports the main query report and helps demonstrate consistency across different reporting views.
- Supports consistency in the keyword profile.
- Useful as a concise proof layer for reviewers.
- Shows that the site is being discovered through multiple relevant search terms.
Credibility layer
Multiple supporting views help make the case stronger and easier to trust.
Geographic Reach
Country distribution shows a core Morocco audience with wider regional and international visibility
This report helps explain where search demand is coming from. It supports the narrative that the project serves a core local base while still attracting users from additional countries.
- Morocco is the strongest market in the shown report.
- Other countries including Saudi Arabia, Spain, Italy, and the UAE also appear.
- Useful for demonstrating audience breadth beyond a single geography.
Market perspective
Geographic spread matters when evaluating the wider commercial and content potential of a site.
Architecture & Linking
Internal linking structure was cleaned up and strengthened after the rebuild
The link report supports the structural SEO aspect of the work. Stronger internal linking helps distribute relevance, clarify topical relationships, and support the new custom-built structure.
- Internal linking totals provide evidence of architecture work, not only content work.
- Useful for demonstrating that page relationships were actively organized.
- Supports better crawl paths and a cleaner internal SEO foundation.
Structural importance
A technically restored site still needs coherent internal structure to become search-efficient.
Ahrefs Overview
External SEO tools confirm a growing organic and keyword footprint
This Ahrefs overview adds third-party context to the Search Console story. It shows the site developing organic traffic, organic keywords, and referring-domain signals after the rebuild.
- 220 referring domains are visible in the Ahrefs overview.
- Organic traffic and organic keywords are moving upward in the shown snapshot.
- Useful because it validates the project from outside Google Search Console.
Third-party validation
A strong case study becomes more credible when Search Console data is supported by external SEO-tool evidence.
Ahrefs Top Pages
Top-page data shows ranking and traffic value beyond one single URL
This view helps show which URLs are gaining search value and which keywords are connected to them. It supports the idea that the rebuild created multiple usable entry points, not only a homepage recovery.
- Several pages appear with traffic value, keyword associations, and ranking positions.
- Useful for showing which restored or restructured URLs are gaining external visibility.
- Supports page-level SEO prioritization for future scaling.
Page-level value
For hirers, this shows the work was not only visual or technical; it also produced measurable SEO entry points.
Rank Tracking
Tracked keywords show competitive positions across Arabic search queries
The rank-tracking screenshot strengthens the case by showing tracked Arabic keywords, positions, search intent, and country/location context.
- 59 tracked keywords are visible in the rank-tracking view.
- Several keywords show top positions across Morocco and broader Arabic-traveller intent.
- Useful for proving that keyword monitoring and positioning were part of the SEO workflow.
Ranking proof
Ranking evidence is useful when combined with traffic data because it connects performance to specific search opportunities.
Historical Authority Trend
The long-term Ahrefs trend gives context to the recovery and authority profile
This historical view helps explain how referring domains and organic visibility moved over time. It is useful for distinguishing legacy signals from the current recovery and rebuild phase.
- The blue referring-domain trend provides authority context.
- The orange traffic trend helps show organic movement over time.
- Useful for explaining the project’s history and recovery path more transparently.
Context layer
Historical SEO context helps avoid oversimplifying the case and makes the project story more honest and professional.
Technical Performance
A custom-coded theme delivered excellent mobile speed and strong technical scores
One of the key wins in this case is that the theme was built from scratch rather than patched. That gave us a cleaner technical base and strong performance outcomes on mobile.
- Performance 100, Accessibility 100, Best Practices 100, SEO 92 in the shown mobile Lighthouse test.
- Fast metrics with stable loading and zero blocking time.
- Supports the claim of full mobile responsiveness and strong speed execution.
Technical reassurance
This is an important hiring proof point because it shows hands-on technical capability, not only SEO reporting.
Supporting evidence
Additional proof for the rebuild, cleanup, and technical quality of the new site
These supporting visuals reinforce the main performance story by showing Core Web Vitals health, search milestones, traffic summaries, geographic distribution, and the quality of the rebuilt mobile experience.
Core Web Vitals passed
This overview confirms a passed assessment with healthy LCP, CLS, and overall mobile field performance.
Audience concentration
A simplified view of country distribution that reinforces Morocco as the primary market while keeping international reach visible.
Search milestones
The project shows continued progress in Google Search impact, adding a concise business-facing proof point.
Recent content traction
This provides a readable overview of current content results and makes the case easier to understand quickly.
Link structure evidence
This helps document that internal SEO organization and broader link support were part of the rebuild, not an afterthought.
Referring-domain quality
This adds off-page credibility by showing a list of referring domains and their strength metrics.
Keyword tracking proof
This supports the case with tracked Arabic keywords, positions, and search-intent context.
Selected SEO value
A site recovery case that demonstrates technical problem-solving, SEO restructuring, and clean custom WordPress execution.
This project is valuable for hirers because it shows more than rankings: media recovery, permalink restructuring, quality cleanup, custom theme development, speed work, and a visible return to search performance.
- Broken image ecosystem repaired
- Permalink structure modernized
- Low-value content cleaned up or noindexed
- Custom theme built for speed and mobile quality
Case summary
The strongest part of this case is the combination of recovery and rebuilding. The project started from a broken, incomplete backup state and was turned into a fast, responsive, technically healthier WordPress site with measurable search visibility.