info@azzeddine-zeroual.com
Based in Turkey
AR / FR / EN / TR / DE / AM
SEO Case Study • Yenitrip • High-volume tourism recovery and rebuild

A large tourism website recovered after a difficult migration, with hundreds of articles restored, broken-link risk reduced, speed improved, and Google visibility rebuilding.

Yenitrip was one of the most demanding recovery projects in the portfolio. The site moved to our hosting without a usable backup copy. To avoid leaving hundreds of broken URLs behind, we rebuilt a large part of the website with heavy recovery work, using archival sources to restore lost articles and protect search value where possible. Alongside that, we handled the same deep work we apply across our projects: speed improvements, internal SEO, external work, backlink strengthening, structural cleanup, and content rebuilding. The result is a site that is actively regaining strength in Google instead of collapsing after migration damage.

100Mobile performance score
19.5KVisitors shown in the Jetpack annual view
26.1KWatch / views shown in the annual view
161Referring domains in Ahrefs

What made this project difficult

  • The site arrived after migration without a real backup that could simply be restored.
  • Hundreds of pages needed recovery work so the platform would not bleed value through broken URLs.
  • The rebuild had to protect search history while improving performance, structure, and usability.
  • This was not a normal redesign. It was a recovery-plus-growth project.

Why this case is strong for hirers

It shows more than standard SEO work. It proves recovery strategy, archive-based restoration, technical cleanup, site rebuilding, backlink support, and the ability to protect and rebuild search value on a large content website under pressure.

Portfolio value

This project demonstrates recovery thinking, structural SEO execution, and platform rebuilding at a larger content scale

For hiring managers, Yenitrip is valuable because it is not just about writing or polishing pages. It shows how to protect a damaged website, rebuild it intelligently, restore content assets, and improve the platform so it can regain performance in search.

Recovery under pressure

The site had no safe backup path, so the project required content recovery and structural restoration, not a simple relaunch.

High-volume content context

The website includes a large tourism content base, which makes migration and cleanup work more demanding than small brochure websites.

Real commercial paths

The case also shows actual contact behavior, referrers, and international audience spread, not only technical charts.

Mobile performance proof

Despite the scale and recovery work, the rebuilt site delivers excellent mobile speed and clean performance signals

The PageSpeed screenshot shows a mobile performance score of 100, with strong accessibility, best-practice, and SEO scores. This is especially meaningful because the project was not a lightweight rebuild. It followed a difficult migration and a large recovery effort.

  • Performance 100, Accessibility 96, Best Practices 100, and SEO 100 are visible.
  • The core loading metrics are strong, with low blocking time and stable layout behavior.
  • Useful for proving that recovery work did not create a slow or unstable result.
Why it matters

For large content sites, good speed after recovery is a strong sign of disciplined implementation.

Long-range platform activity

The long-range Jetpack view shows that the site is not a dead recovery project, but a platform with meaningful traffic history and active visibility

This annual-style summary shows 19.5K visitors and 26.1K views/watch, giving the case important historical context. It shows that Yenitrip is a real platform with search relevance and ongoing audience activity, not a small placeholder website.

  • 19.5K visitors and 26.1K views/watch appear in the visible yearly view.
  • The monthly chart helps frame the site’s broader scale.
  • Useful for proving platform-level value rather than only short-term snapshots.
Scale context

This gives hiring conversations more weight because it frames the project as a large real-world site.

Recent activity

Recent Jetpack numbers confirm that the platform remains active and that the rebuild is supporting continued audience movement

In the more recent view, the screenshot shows around 14.9K visitors and 19.1K views/watch with a clear upward comparison. This helps show that the platform is moving in the right direction after the recovery and rebuild work.

  • The visible comparison indicators point upward strongly.
  • The daily bars show repeated traffic movement, not inactivity.
  • Useful for showing current momentum alongside the broader annual picture.
Recovery signal

For a site that had to be recovered after migration problems, renewed activity matters a lot.

Top content proof

The most-viewed pages show a wide tourism footprint, with homepage strength plus destination and service-oriented articles

This content block helps show that the site is not relying on one page only. The homepage leads, while tourism-related pages, programs, and city-specific service pages also attract attention.

  • The homepage is the strongest visible page in the block.
  • Additional tourism pages and car-rental-related pages appear with substantial views.
  • Useful for proving that the recovered content base still supports broad discovery.
Content depth

This is important for hirers because it shows content breadth surviving the migration damage.

Referrers and discoverability

Search engines remain the dominant visible discovery path, with additional traffic coming from platforms such as Facebook and AI-related surfaces

This referrer screenshot is strong because it proves real discoverability. Search engines are the main visible source, while Facebook, ChatGPT, and other engines and tools also appear, showing wider reach across the web.

  • Search engines dominate the visible referrer list.
  • Google-related discovery is the strongest visible search path.
  • Facebook, ChatGPT, and other surfaces appear too, which supports broader visibility.
Discovery value

For a restored content website, diverse discoverability matters because it reduces dependence on one single source.

International audience

The country-level view shows that the site reaches a broad international audience instead of staying limited to one local market

Morocco leads the visible country view, but strong activity also appears from the US, Saudi Arabia, Egypt, France, Germany, the UAE, Kuwait, Spain, and Oman. For a tourism platform, this international spread is highly relevant.

  • Morocco leads the visible country distribution.
  • The US and Gulf markets are clearly present in the visible data.
  • This supports the platform’s international tourism orientation.
Market alignment

A tourism site becomes much more convincing when it shows real multi-country reach.

User action proof

Outbound clicks show strong movement toward WhatsApp and other direct-contact destinations, which matters for conversion-oriented tourism platforms

This screenshot helps move the case beyond pageviews. The strongest visible clicks go toward WhatsApp and its related endpoints, showing that users are not only reading, but also taking action toward business communication.

  • WhatsApp dominates the visible click destinations.
  • Facebook, Booking, YouTube, and other sources also appear in the list.
  • Useful for proving that the platform drives contact-oriented user behavior.
Commercial proof

This is especially useful for hirers because it connects SEO work with actual user action paths.

Ahrefs overview

Ahrefs confirms that the site is rebuilding authority, with strong referring-domain growth visible after the recovery work

The Ahrefs overview shows 161 referring domains, which is important for a platform that had to be stabilized after migration damage. This supports the external SEO side of the case in a clear third-party way.

  • 161 referring domains are visible in the overview.
  • The graph indicates continued growth rather than stagnation.
  • Useful for validating the off-page side of the recovery and growth strategy.
Authority growth

It shows that the site is not only being repaired internally, but also strengthened externally.

Backlink profile

Backlink-profile data adds depth to the authority story with visible backlink, referring-domain, and keyword counts

This supporting Ahrefs panel shows 340 backlinks, 161 referring domains, 45 organic keywords, and visible organic traffic. It helps make the case more concrete and layered for portfolio review.

  • 340 backlinks and 161 referring domains appear in the visible panel.
  • Organic keywords and traffic are also visible in the same snapshot.
  • Useful for showing that the site is regaining authority and search relevance together.
Proof depth

Layered proof is stronger in hiring conversations than relying on a single summary chart.

Long-range authority trend

The longer Ahrefs graph helps frame the project as a true recovery-and-growth story rather than a one-week improvement

This graph is useful because it gives a broader narrative of growth over time. It visually supports the claim that the site is rebuilding search strength and authority after the migration-related damage.

  • The graph shows growth in referring domains and search visibility indicators.
  • Useful for a wider timeline view of progress.
  • Supports the case story of recovery followed by renewed growth.
Narrative value

For large-content projects, long-range graphs help show whether the platform is truly rebuilding or only fluctuating temporarily.

Extra supporting blocks

Recovery proof from speed, traffic history, top content, referrers, audience countries, clicks, and authority growth

These blocks help turn the case into a strong hiring asset by combining technical performance, user behavior, large-content recovery, and external SEO progress in one consistent visual system.

Fast technical recovery

The rebuilt site shows strong mobile performance even after a demanding migration recovery.

Recovered content value

The top-content block proves that the restored content base still drives discovery and visibility.

Search-led visibility

Search engines remain the main discovery path, supported by additional sources and platforms.

International tourism reach

The country map supports the site’s international audience profile and travel orientation.

WhatsApp-led conversion path

The click data shows that users move toward real contact destinations instead of only browsing pages.

Authority rebuilding

Ahrefs confirms that referring domains are growing again while the site regains strength.

Selected value for hirers

This project proves I can rescue a damaged website, rebuild its structure, restore content assets, and push it back toward search growth.

Yenitrip is a powerful hiring case because it combines recovery strategy, technical implementation, SEO structure, content reconstruction, speed work, backlink support, and business-facing usability in one project. It shows not only what I can build, but also what I can save.

  • Hundreds of articles restored after a failed migration situation
  • Broken-link risk reduced through recovery and rebuild work
  • Speed, internal SEO, and structural quality improved together
  • Authority and Google visibility are rebuilding over time

Case summary

Yenitrip is one of the strongest proof pages in the portfolio because it demonstrates high-value recovery work on a large tourism website, supported by Jetpack, PageSpeed, and Ahrefs evidence.