Fast mobile execution
The website is fast and responsive, helping first impressions for international business visitors.
SEO Case Study • Alfaris Turk • Import, export, and sourcing-focused website
A full rebuild for an international trade website: cleaner structure, stronger pages, faster performance, and better authority signals.
Alfaris Turk is an import-and-export website that we rebuilt deeply: we replaced the theme, removed demo pages, cleaned internal and external linking, fixed page structure, upgraded article quality, improved URLs and content presentation, and rebuilt the site so it behaves like a serious business platform instead of a weak template installation. The same disciplined process used across the other projects was applied here too, but this case is especially useful because it shows how that system works on a B2B and sourcing-oriented website, not only on tourism or rentals.
97Mobile performance score
96Referring domains in Ahrefs
4.1KVisitors shown in the long-range Jetpack view
5.8KWatch / views shown in the long-range Jetpack view
What changed in the project
- The old visual structure was replaced with a cleaner custom presentation.
- Demo pages and unnecessary clutter were removed from the site.
- Internal linking, external linking, URLs, and article structure were improved.
- The website was rebuilt to support business credibility, export intent, and clearer user paths.
Why this case matters
This project proves that the same SEO-and-implementation system can adapt to a trade website with international sourcing intent. It is not only about speed or page edits. It is about converting a weak structure into a credible business-facing platform.
Portfolio value
This case shows technical cleanup, B2B content alignment, stronger site structure, and user paths that support real contact behavior
For hirers, the value is clear: theme replacement, content refinement, SEO cleanup, better linking, faster pages, and a website that now looks and behaves like a real lead-focused business asset.
Business positioning
The site is no longer presented like a generic template. It now supports a more serious import-and-export identity.
Search + authority
Jetpack, Ahrefs, and PageSpeed combine to show growth, usability, and external trust signals together.
Action paths
User clicks toward WhatsApp and other contact destinations help show practical commercial intent.
Mobile speed proof
The rebuilt website performs well on mobile, which is essential for international users discovering the business from different devices
This PageSpeed screenshot is one of the strongest proofs in the case. The site shows a high mobile performance score with good accessibility, clean best-practice signals, and a fully responsive business presentation.
- Performance 97, Accessibility 95, Best Practices 96, and SEO 100 are visible.
- Fast loading metrics and low blocking time support a smoother experience.
- Useful for proving that the redesign was not only visual, but also technical.
Why this matters
Business websites that rely on trust and contact need clean mobile performance because first impressions often happen on phones.
Long-range Jetpack view
The long-range activity summary helps show that the site already has meaningful platform movement and not just one short campaign spike
The visible long-range Jetpack chart shows 4.1K visitors and 5.8K watch/views. For a business website in this niche, this helps demonstrate that the platform is being used, visited, and seen over time.
- The monthly bars give a broader activity picture.
- Useful for showing platform-level history while SEO work continues.
- Adds context to the case beyond a single 28-day screenshot.
Context
This is helpful in a hiring portfolio because it shows broader site life, not only one recent data slice.
Recent movement
Recent Jetpack activity shows daily visitor movement and stronger watch/views in the visible 28-day range
In the shorter-range view, the screenshot shows 395 visitors and 650 watch/views, with visible daily movement across the period. This helps prove that users are actively interacting with the rebuilt site.
- 395 visitors and 650 watch/views appear in the visible card.
- The chart shows repeated activity, not a dead or abandoned pattern.
- Useful as a short-term proof layer alongside broader historical data.
Short-term proof
For a recently improved business site, active daily usage is an important early signal.
Traffic sources
Search engines are the main visible referrer, which supports the site’s discoverability after the structural cleanup
This block shows that the website is being reached through search, with Google as the main visible source and additional traffic also appearing from Bing, Facebook, Gemini, ChatGPT, and others.
- Search engines lead the visible referrer list.
- Google is clearly the dominant search referrer in the screenshot.
- Other discovery paths appear too, which helps show wider reach.
Discovery signal
It is valuable for hirers because it shows real discoverability, not only isolated page edits.
Top content
The top-viewed pages align with product sourcing and export-related intent rather than random, disconnected content
The visible content list includes business-relevant articles such as wholesale imports from Türkiye and product-oriented pages. This helps show that the content direction now matches the commercial purpose of the website.
- The homepage is among the most viewed pages.
- The visible articles focus on import/export and product categories.
- Useful for proving that content cleanup supported business positioning.
Content alignment
When a site’s content matches its commercial direction, the whole portfolio case becomes more credible.
International audience
Country-level data supports the international nature of the business, with visibility across multiple markets
This country map and ranking view are especially relevant for an import-and-export case. France appears first in the visible report, followed by Türkiye, Saudi Arabia, the US, Morocco, Egypt, Jordan, and more.
- France leads the visible country report, with Türkiye also strongly present.
- The audience spread supports the site’s international commercial angle.
- Useful for showing cross-market visibility rather than one-location dependence.
Market fit
A sourcing and trade website benefits from showing that it is being viewed across multiple countries.
User actions
Outbound clicks show that visitors are moving toward WhatsApp and contact destinations, which is exactly what matters in a lead-driven business site
This screenshot is strong because it shifts the case from views alone to action. The visible click list shows WhatsApp as the clear main destination, which supports lead intent and real user response.
- WhatsApp is the strongest visible click destination.
- Other supporting destinations such as Facebook also appear.
- Useful for proving that the site drives actual next-step behavior.
Commercial relevance
On a commercial website, user movement toward direct contact often matters more than vanity engagement metrics.
Ahrefs overview
Ahrefs shows referring-domain growth, which supports the off-page SEO side of the rebuild
The overview screenshot shows 96 referring domains with strong visible growth. This helps validate that the project is not only on-site cleanup, but also includes external authority-building work.
- 96 referring domains appear in the visible Ahrefs overview.
- The graph shows a clear growth direction.
- Useful as third-party validation for the case.
Authority proof
External growth matters because it supports long-term trust and future search visibility.
Backlink structure
Backlink-profile data helps show the underlying authority base being strengthened step by step
This supporting Ahrefs panel shows backlink and referring-domain counts more directly, adding depth to the authority story. It is useful as an additional proof block rather than relying on one overview graph alone.
- 202 backlinks and 96 referring domains are visible.
- The profile supports the broader off-page work being done on the project.
- Useful for showing depth in the backlink side of the case.
Proof depth
For portfolio use, layered proof is stronger than one isolated chart.
Long-range growth
The long-range Ahrefs graph helps frame the project as a serious rebuild with measurable momentum
Instead of presenting the site as static, the long-range graph gives a broader visual narrative. It shows how referring domains and visibility signals are building into a more credible platform foundation.
- The graph shows strong referring-domain growth.
- Useful for a long-term view of progress, not only a snapshot.
- Supports the story that the site is being actively rebuilt and strengthened.
Narrative value
This helps hirers see that the work is systematic and long-term, not cosmetic.
Link detail
Backlink-detail views add another layer of transparency by showing actual referring pages and anchor paths
This is a useful supporting block because it shows the off-page side in a more concrete way. It helps make the authority story feel real rather than abstract.
- The screenshot shows actual backlink rows and linked target URLs.
- Useful for demonstrating that the backlink work can be inspected and discussed in detail.
- Adds confidence to the case-study presentation.
Transparency
When needed in hiring conversations, this kind of screenshot helps move from summary to evidence.
Extra supporting blocks
Additional proof from speed, search visibility, user behavior, and international audience reach
These supporting visuals help show that the project was improved as a whole system: structure, discoverability, content focus, authority, and user action paths.
Focused business content
The visible pages and articles align with import/export and sourcing intent rather than template filler.
Direct-contact behavior
WhatsApp leads the click destinations, which is exactly what matters for lead-focused sites.
International audience spread
The site reaches multiple countries, matching the business model better than a local-only footprint.
Referring-domain growth
Ahrefs supports the off-page side of the case with visible domain growth.
Search-led discovery
Search engines are the primary visible discovery path, which supports the rebuild’s SEO value.
Selected value for hirers
This project proves I can rebuild a weak business website into a faster, cleaner, more credible commercial platform.
It combines technical execution, design-aware cleanup, content refinement, SEO structure, link work, and international audience support in one case. That makes it especially useful for hiring conversations around websites that need both strategy and implementation.
- Theme rebuilt and weak pages removed
- Articles and structure improved for clearer business intent
- Internal and external linking strengthened
- Speed, usability, and contact paths improved together
Case summary
Alfaris Turk is a strong portfolio example because it shows comprehensive rebuilding work on a business-oriented site, with proof coming from Jetpack, Ahrefs, and PageSpeed rather than vague claims.